Common Types of Digital Marketing

Digital marketing refers to any marketing strategy that makes use of digital devices or electronic tools to advertise a particular product or service, and to measure its effectiveness. Marketing campaigns are typically run using a computer, smartphone, tablet, or any other device. They can be in a variety of shapes, like video clips and advertisements on display, or postings on social networks.

Marketing experts frequently compare digital marketing to traditional methods of marketing, like magazine advertisements, billboards, or direct mail. While both forms of marketing are efficient but digital marketing stands out in the sense that it offers more ROI and a wider market reach using less resources and lower effort. Below, we’ll discuss the the most common forms of digital marketing and the ways they can benefit your company today.

What are the advantages to Digital Marketing?

1. Measurable and Cost-Effective Results

Digital marketing grants you access to many tools to monitor and evaluate the effectiveness of your marketing campaign. If you have hard-to-find data you can analyze in real-time, you are able to determine the best way to allocate your marketing dollars. You can also alter your marketing strategy on the fly instead of abandoning it and starting again or discovering that your strategy wasn’t working in the end. This strategy could save you thousands dollars, and result in an increase in return on investment over the long term.

2. Unlimited Targeting Options for Clients and Customers

What happens if your product is in beta and you’re conducting market tests? What is the quickest way to determine the way people react to your brand’s image or to your latest marketing campaign? Digital marketing offers you a myriad of options to reach the most relevant customers at the right time. You can create and refine strategies like retargeting, audiences lists, surveys reviews, backlinks page landings, Google analytics and others to see if you’re getting the job done and how your marketing campaign is working.

3. Customer Reach Anywhere Throughout the purchasing journey

Digital marketing may not have given the birth to customer journey mapping the concept has been made more tangible and measurable. It is now possible to identify your brand’s touchpoints, select your persona for your customer, know the goals of your customers and map out the interactions, and then update the customer’s journey maps in real-time whenever required.

4. Unending Customization on the spot

One of the primary advantages of customization is that it lowers the amount of mistakes you make at the beginning stage of your marketing campaign. When you’re able to choose more possibilities available, you’re likely to make better decisions regarding the launch of your strategy. Digital marketing allows for endless possibilities to customize every step of your campaign from beginning to end, and even after.

5. More interaction with your customers

Consider the many ways digital marketing could put you in on the same page with your clients: email instant messaging, website images, videos, content and social media posts banners, widgets, and SMS. Digital tools offer you greater opportunities to engage with your audience and increase the loyalty of your customers. It also allows to connect with different individuals in various categories of your target market. While some users only check their emails, other people make use of the latest applications to view banners or ads.

6. Greater Brand Credibility

Through digital marketing, your business can establish credibility for its brand in the larger market. You can provide valuable information via opinion columns or blogs or rely on influencers to help promote your brand and exchange articles with fellow businesses or create case studies to transform consumer interaction into content. Most importantly, you can create your own mark without a lot of time, energy, or resources.

Common Digital Marketing Types Digital Marketing

Digital marketing strategies are classified by the type of platform employed and whether the search engine is organic or paid, the media type, type of content or method. The most popular kinds of digital marketing are:

SEO (Search Engine Optimization) Optimization (SEO)

It’s virtually impossible to discuss digital marketing without talking about SEO. SEO is the method that increases traffic to your website through the use of keywords to increase your website’s rank in the search results. The higher your site ranks in search results more likely you are of being seen by your intended customers. Marketing professionals spend hours and endless hours designing SEO strategies to ensure websites are at the top of Google search.

Paid Search

Also called PPC (pay-per-click) also known as Google Ads, paid search is intended to help propel your site onto the first page of search results by paying search engines to place ads in SERPs. Because the ads operate on a pay-per-click basis you only pay for when your advertisement is clicked. Paid ads provide you with the chance to beat your competitors regardless how big your company.

Display Advertising

Display advertising incorporates pictures, text, as well as a URL that connects to a site where the customer can get more information about your company and purchase your products or services. There are a variety of different ad formats that fall that fall under the category of advertising through display. Display ads typically contain either text, images animation or video. Display ads are able to perform various tasks that range from advertising to education for the audience.
Social Media Marketing

The most efficient methods to engage with your customers is by having a presence through social networks. Platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube can aid in building your brand, while also fostering the digital community that grows organically. Social media marketing entails posting your content on your pages and also paying for ads to appear in the newsfeed or margins. Social media platforms can also be effective marketing channels that can drive visitors back to your site.

Content Marketing

Marketing and Web developers make use of content marketing to develop and share a useful, consistently relevant message that entices and keeps an audience. The primary goal of content marketing is to motivate site users to take make a purchase the product you offer or offering. Writing content is the most crucial element in bringing your message to the forefront.

Email Marketing

It is possible to use email to advertise your products and services and also to build loyalty among customers. Email will make your customers aware of discounts, new products and other offerings. It’s also an opportunity to inform your customers about your brand and keep them entertained even if they’re not buying your product.

Influencer Marketing

In the field of marketing the term “influencer” refers to someone who has a loyal social network and is considered as an authority in the subject. Influencer marketing makes use of endorsements and product “nods” from influential people to give an organization more credibility and reach in the market. Influencer marketing benefits from the level of trust the social media influencers built by gaining followers and the recommendations they make are a source of social proof for the potential customers of your brand.