Louis Vuitton and Hermes who?
The iconic brands might be well-known for their prestige however in the realm for the top, they’re not to do with Goyard.
Goyard Australia‘s name and the century-old Parisian brand might not ring an alarm like other fashion houses with a luxury flair do, but its elusiveness is precisely what makes it the top status symbol for the world’s richest individuals.
The primary strategy of Goyard’s press department is to remain silent. It does not use advertising online, e-commerce, or celebrity endorsements. It doesn’t often offer interviews and only occasionally offers products to the general public.
It turns out that a lips-are-sealed technique is the most effective method to create buzz.
“Luxury is a dream and divulging too much of what happens in the background would ruin the experience,” a representative for the House of Goyard told Hypebeast in the past year. He added: “We believe that whispering gently into someone’s ear is not only more graceful however, it’s also more effective than shouting in the air at the top of your the lungs.”
Its mystery demands desire. Everybody loves the feeling of exclusivity. What’s more special than a brand whose history and appeal is built on discretion and generating the business solely from the word-of-mouth from the most influential customers?
According to Sarah Young of the Independent notes about Goyard’s anti-spotlight policy: “Those who know, are aware. It’s all about attracting the ones who matter.”
For all the reasons, luxury brands are at risk of losing their appeal and compromising their exclusivity should their products fall in consumers. Goyard’s shady reputation is the ultimate level of pleasure for its consumers.
Famous and rich clients
The highly sought-after chevron-printed canvas as well as leather luggage have been seen with everyone from the Duchess of Sussex, Meghan Markle, to actress Gwyneth Paltrow to famous Michelin-starred chef Alain Ducasse, who has customized a trunk to store his cutlery.
Goyard is becoming increasingly sought-after with hip-hop’s elite. Its rapper, A$AP Rocky carried an official Goyard bag to the 2015 Grammy Awards, and Kanye West was seen sporting a Goyard briefcase at Paris Fashion Week in 2009.
The apple isn’t far from the trees – The daughter of the West family North was seen at Los Angeles in February with an individualized Goyard St. Louis bag that cost around $1,460 after the customization. In the meantime, Aunt Khloe Kardashian flew from Tokyo carrying her personal belongings in two Goyard bags that she had customized.
They’re part of a prestigious client list that includes Coco Chanel, Sir Arthur Conan Doyle, Jacques Cartier, Pablo Picasso, Karl Lagerfeld along with the duchess of Windsor who amassed a lot of Goyard objects, like pet accessories as well as a trunk that can hold up to the equivalent of 150 shoes.
The owner of Goyard, Jean-Michel Signoles, purchased much of the duke and duchess’s collection during the Sotheby’s auctioned off their belongings from their Paris residence in 1997. A monogrammed document case and trunk sold for more than $15,000 while a different lot was auctioned off for $32,500. Town & Country reported.
It’s nothing in comparison to one of Goyard’s 19th century-style trunks that sell for $59,315, according The Business of Fashion. The Palace trunk retails for $10,120 and further customization starts at $165.
However, not all of its costs are as extravagant for an exclusive label, for instance, the basic $350 Saint Sulpice cardholder or the $2,430 Grand Bleu messenger bag. The classic Goyard bag costs $1150, as a similar Louis Vuitton costs $1,810.
It’s all about travel in the distant horizons, exploring the horizons of the future, and esc’
The Goyard’s emphasis on craftsmanship keeps it from producing the affluent merchandise Louis Vuitton does, arguably making Goyard maintain a higher standard of prestige and quality with its competitors.
Since it’s an heirloom, the name has resale value Rati Sahi Levesque, the principal retailer of the site for luxury-resales The Real Real, told Racked.
“It’s an insider’s bag” Levesque said, “but it’s not luxurious.”
The serious collectors at Goyard prefer unique, customized pieces over its more recognizable items such as those of the St. Louis tote and or the Saigon handbag.
Each order “is created by a close collaborative effort between a customer and Goyard. Goyard staff,” and the limits are unlimited, Goyard told Town & Country.
Sincerely the company is able to leave any the special requests to its discretionand disallows all requests that aren’t to be in keeping with its brand, even if they’re from a well-known brand.
“We have turned down several requests for trunks that were custom-designed for huge television screens, for example,” the fashion house stated to Town & Country. “Goyard revolves around travel in the distant horizons of escapism and escapism, so the idea of a TV trunk from Goyard was really an untruth.”
A custom-designed gardening trunk in contrast was described as charming and timeless, practical and practical -it was a piece that “truly conveys what is important to Goyard.” The project was launched in the year 2015 and cost about $15,000.
The brand’s name is so obscure that even the most recent special orders aren’t shared with the company.
“Finding the rare trunk is a gruelling hunt that requires close to a private investigator’s abilities … as well as lots of determination,” a Goyard representative explained to Town & Country.
The fashion expert Deborah Soss, Bergdorf Goodman’s vice head of accessories and handbags said to Racked, “I think there is always a fascination with the mystery of.”
Louis Vuitton and Hermes who?